Step 1: Create a TikTok Ads Account
Before you can run ads on TikTok, you need to create an account on TikTok Ads Manager.
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| Ola Daviva |
1. Go to TikTok Ads Manager at ads.tiktok.com
2. Click on Create an Account
3. Choose Nigeria as your country and enter your business details
4. Click Sign Up
5. Once your account is created, log in to the TikTok Ads Manager dashboard
Step 2: Choose Your Advertising Goal
After logging in, you will create a campaign. The first thing to do is choose your ad objective based on your goal
Traffic - If you want people to visit your website or app
Conversions - If you want people to take a specific action such as buying or signing up
App Installs - If you want people to download your mobile app
Lead Generation - If you want to collect customer information such as emails or phone numbers
Step 3: Set Up Your Campaign
1. Click on Create to start a new campaign
2. Select your advertising goal from Step 2
3. Give your campaign a name such as March Promo Campaign
4. Set your budget by choosing between Daily Budget which is a minimum of five dollars per day or Total Budget which covers the entire campaign
5. Click Continue to move to the next step
Step 4: Choose Your Target Audience
Now, you need to select who should see your ads. This is important to ensure the right people see your ad
1. Location - Select Nigeria or specific states like Lagos or Abuja
2. Age - Choose the age group of your audience such as eighteen to twenty four or twenty five to thirty four
3. Gender - Choose Male, Female, or Both depending on your product
4. Interests and Behavior - Select categories related to your business such as fashion, technology, or real estate
5. Language - Select English or other Nigerian languages if needed
Step 5: Set Your Budget and Schedule
Now, you need to decide how much you want to spend and when the ads should run
1. Budget options include
Daily Budget which is a minimum of five dollars per day. TikTok will spend this amount daily
Total Budget which is the total amount you want to spend throughout the campaign
2. Schedule options include
Selecting a Start Date and End Date for your ads
Choosing specific time slots if you want your ad to run only at certain times such as evenings or weekends
Step 6: Create Your Ad
Now, it is time to design your TikTok ad
1. Choose Single Video which is recommended for TikTok ads
2. Upload your video ad and ensure it is vertical and high quality
3. Write an engaging ad caption that is short and catchy
4. Add a Call to Action such as
Shop Now for e-commerce
Learn More for websites
Download Now for mobile apps
Video requirements for TikTok ads
Format should be MP4, MOV, AVI, or GIF
Duration should be between five and sixty seconds with fifteen seconds being the best
Resolution should be at least seven twenty pixels
Aspect Ratio should be nine to sixteen which is vertical
Step 7: Submit Your Ad and Launch
1. Preview your ad to see how it looks
2. Click Submit
3. TikTok will review your ad which usually takes a few hours
4. Once approved, your ad will start running
Step 8: Monitor and Optimize Your Ad
After launching, you need to track your ad performance to know if it is working well
1. Go to TikTok Ads Manager and check the following metrics
Impressions which shows how many people saw the ad
Clicks which shows how many people clicked the ad
Conversions which shows how many people bought or signed up
2. If your ad is not performing well
Try changing the audience targeting by selecting a different age group or location
Improve your ad video by making it more engaging
Increase your budget to reach more people
Bonus Tips for Success
Use Trending Music and Effects since TikTok users love trendy videos
Make It Short and Catchy because the first three seconds should grab attention
Use Influencers since partnering with Nigerian TikTok influencers can boost your ad results
Test Different Ads by running multiple ads and seeing which one works best
That is it. You now know how to run ads on TikTok in Nigeria. Would you like help with anything specific, like video ideas or budget planning
